Privacy Policy

01

Who We Are

Explore Bosnia Trips operates the website explorebosniatrips.com. We provide private guided tours and airport transfers across Bosnia & Herzegovina.

For the purposes of applicable data protection law, including the EU General Data Protection Regulation (GDPR), we are the data controller for personal data processed through this website.

Contact: Explore.herzegovina@hotmail.com

02

Data We Collect

We do not run on-site booking or contact forms. We do not directly collect your name, email address, payment details, or any other information you type into a form. Any contact you choose to initiate - via the WhatsApp, Viber, or Email links on this site - takes place entirely within those external platforms and is governed by their own privacy policies.

When you visit this website, the following data is collected automatically through Google's tools (described in Section 6):

• Approximate location derived from your IP address (country and city level only; raw IP addresses are not stored by us)
• Browser type, device type, and operating system
• Pages visited, time spent, and navigation path through the site
• The website, search engine, or advertisement that referred you here
• Whether you clicked a contact button (WhatsApp, Viber, or Email) during your visit

03

Cookies

We use cookies set exclusively by Google. We do not set any first-party cookies of our own. The cookies in use are:

You can manage or delete cookies at any time through your browser settings. Blocking analytics cookies will not affect your ability to use this website.

04

Why We Process This Data

We use analytics and advertising data solely to:

• Understand how many people visit our website, which pages they view, and where they come from
• Measure which advertising campaigns are generating enquiries
• Track contact actions (clicking WhatsApp, Viber, or Email links) so we can optimise our advertising spend

We do not sell your data. We do not share it with any party other than our data processors listed in Section 6. We do not use it to build individual profiles, make automated decisions, or for any purpose unrelated to operating and improving this website.

05

Legal Basis for Processing

We rely on legitimate interests as our legal basis under Article 6(1)(f) GDPR - specifically, our interest in understanding how our website is used and measuring the effectiveness of advertising campaigns we pay for. This processing is carried out at an aggregate level and we do not use it to identify or make decisions about individual users.

If you are in a jurisdiction where analytics cookies require explicit consent, or if you simply prefer not to be tracked, you can opt out using the methods in Section 8.

06

Third-Party Data Processors

We use the following Google services, each acting as a data processor on our behalf:

• Google Analytics 4 - website traffic and behaviour analytics
• Google Tag Manager - manages and deploys the analytics and ads tags on this site
• Google Ads - advertising campaigns and conversion tracking

All three are operated by Google LLC, headquartered in the United States. Data may be transferred to and processed on Google servers in the US and other countries. These transfers are conducted under the EU-US Data Privacy Framework and Google's standard contractual clauses.

Google's privacy policy: policies.google.com/privacy

07

Data Retention

Analytics event data is retained in Google Analytics for 14 months. Google Ads conversion data is retained in accordance with Google's own retention schedules. We do not independently store visitor data outside of these Google platforms, and we have no direct control over Google's retention practices beyond the settings available within our accounts.

08

Your Rights & How to Opt Out

If you are in the European Economic Area, United Kingdom, or another jurisdiction with applicable data protection law, you have the right to:

• Request access to personal data held about you
• Request correction of inaccurate data
• Request deletion of your data (the "right to be forgotten")
• Object to or request restriction of processing
• Lodge a complaint with your national data protection supervisory authority

To exercise any of these rights, contact us at Explore.herzegovina@hotmail.com. Because analytics data is held within Google's systems, some requests will need to be directed to Google directly.

Opt out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on.

Opt out of Google Ads personalisation: Manage your preferences at adssettings.google.com.

Browser-level cookie control: All major browsers allow you to view, block, and delete cookies through their settings menus.

09

External Links

This site contains links that open WhatsApp (operated by Meta Platforms, Inc.) and Viber (operated by Rakuten Viber). Once you leave explorebosniatrips.com, those platforms' own privacy policies govern any data they collect. We have no control over, and accept no responsibility for, their data practices.

10

Changes to This Policy

We may update this policy if our use of data changes or if legal requirements evolve. The "Last updated" date at the top of the page reflects the most recent revision. Continued use of this website after any update constitutes acceptance of the revised policy.

11

Contact